Taking the mystery out of media relations and inspiring confidence in spokespeople through knowledge-based, proven media training techniques can transform your messages into meaningful stories and enhance your brand.
Here's what you'll learn:
- The unwritten rules of media relations
- How to prepare for an interview and define your story
- How to avoid pitfalls and handle tough questions
- Steering the interview through storytelling
- Performance and delivery techniques
- How to evaluate success
New spokespeople or seasoned executives get a tailor-made training experience that prepares and motivates them to maximize every media opportunity.