Propel your career

Why Propel?

We created Propel Leadership Coaching to partner with motivated clients to realize full potential, unite teams and inspire action. As Professional Certified Coaches, media trainers and expert communicators, our goal is to combine all of the tools in our toolkit to propel you forward. 

Our consultative coaching style is focused on enhancing strengths, and building strong communication skills to create deeper connections. Our lived experience, unvarnished advice and relatable style set your training ground. Together we’ll design a plan to enable you to hit your peak performance.

Meet our founder, Crystal Hyde

As a communications trainer and leadership coach, Crystal has worked with prominent CEO’s, entire C-Suites and Cabinet Ministers to deliver concise and compelling messages. She is a Professional Certified Coach and works with individuals and teams to maximize performance, overcome obstacles and increase productivity.  Crystal founded Propel Leadership Coaching in 2021 to realize her full potential while helping others realize theirs.

Her career began as an intern at GM Canada, supporting their newly minted program to develop women leaders. She learned media relations in an intense media landscape as the press secretary to a Provincial Cabinet Minister, cementing her love of storytelling. 

Her background includes 15 years of working in progressive roles in corporate communications, including acting as a media spokesperson and executive advisor at BlackBerry, while supporting internal teams in government relations and legal to deliver effective external messages to key stakeholders. 

She formalized her coaching skills by becoming a Professional Certified Coach through the College of Executive Coaching in Santa Barbara. She is a graduate of Queen’s University political studies program, in Kingston and holds a public relations diploma from Durham College, in Oshawa. 

Our approach

We wholeheartedly committed to partnering with you to achieve results. We are dedicated thought partners and hold nothing back in our guidance to ensure you perform at your best. As experienced communicators, media trainers, people leaders and coaches, we offer you insights from years of home-runs and a few strikes to ensure you knock it out-of-the-park.