Getting communication right is difficult when employees, customers and partners are faced with a tsunami of information.
In light of the COVID-19 pandemic, that has never been more true.
While it can seem like adding to an already overwhelming amount of information is a waste, your stakeholders — those invested in your business — want and need to hear from its leaders regularly to better understand how to digest all of this news.
When there is information overload or a level of uncertainty our instinct tells us to remain silent, to let the wave pass and wait; however as the captains of the ship, the crew needs direction now more than ever to navigate the turbulence and steer in the right direction.
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